Toronto, ON – August 22, 2025 – Afrobeat/R&B rising star P.E.N.S.O.U.L continues his meteoric rise with the release of his highly anticipated new single, “Lady”, out today on all major streaming platforms. Known for his smooth, scintillating sound and lyrical depth, P.E.N.S.O.U.L once again bares his soul through music that is both timeless and forward-looking.

A Modern Tribute to African Women and Afrobeat Legacy

Lady is more than just a song—it’s a celebration. With this track, P.E.N.S.O.U.L acknowledges the strength, beauty, and essence of African women across the globe, weaving a heartfelt tribute that resonates far beyond borders. At the same time, the single pays homage to the lasting legacy of one of Afrobeat’s greatest pioneers, Fela Aníkúlápó Kuti, whose original Lady remains a cornerstone of African music history. Infusing the spirit of Fela’s music with his own R&B-inspired melodies and fresh Afrobeat rhythms, P.E.N.S.O.U.L reimagines the classic in a way that speaks to today’s generation while honoring the past.

A Live Experience Not to Miss: Jollof Fest 2025

Fans will get to witness the full energy of Lady live when P.E.N.S.O.U.L takes the stage at Jollof Fest 2025 on August 23, 2025. The festival, a cultural hotspot that celebrates African music, food, and community, is the perfect backdrop for the artist’s electrifying performance. Known for his ability to connect deeply with audiences, P.E.N.S.O.U.L promises a set that blends storytelling, rhythm, and soul—one that will leave a lasting mark on the night.

Momentum and Milestones.

This latest release follows the success of his debut project SOULEIL (May 2025), which introduced listeners to his unique fusion of Afrobeat and R&B. Since then, he has performed alongside some of the genre’s biggest names, including opening for global Afrobeat sensation Joeboy on the Lavida Tour (June 2025) and delivering a standout performance at Mild Afro Mild Hype (July 2025). With Lady, P.E.N.S.O.U.L solidifies his position as one of the most exciting new voices in the Afrobeat diaspora.

About P.E.N.S.O.U.L

A wordplay on “pencil,” P.E.N.S.O.U.L is an emerging Afrobeat/R&B artist with roots originating from Edo, Benin City, Nigeria—a country that has birthed some of the world’s most influential Afrobeat voices. With the beat of Africa drumming in his heart, P.E.N.S.O.U.L’s music, driven by irresistible vocals and dynamic rhythms, is rooted in storytelling and soul.

His journey began as a young boy singing in church back home in Nigeria, where he first discovered his love and talent for music. Now based in Canada, he proudly represents his Nigerian heritage while thriving in the diaspora. More than just a vocalist, P.E.N.S.O.U.L also produced his latest single Lady in collaboration with co-writers Latifa Arowona and Khamar McLeggon. Together, they crafted a song that is as personal as it is universal.

With smooth vocals, hand-penned lyrics, and sensuous beats, P.E.N.S.O.U.L is quickly capturing the attention of fans and tastemakers alike—emerging as a talent to keep an eye on as the next big thing.