This unique collaboration brings together Trace Naija’s world-class video production facilities with WeTalkSound’s unparalleled expertise as the leading creative company documenting the stories and culture behind Afrobeats.

Sam Onyemelukwe , MD & SVP Global Business Development, Trace (Anglo-West Africa): ‘We’re really excited to partner with WeTalkSound and blaze the path to doing more partnerships with innovative creators. They are a fresh creative agency and just like Trace, they look to boost talents in the music and entertainment industry.’

Dolapo Amusat, CEO WeTalkSound: ‘We’re really excited to collaborate with Trace to create groundbreaking content and amplify it to millions of people across the world through our combined platforms. Partnerships like this are what will accelerate the global penetration African culture sustainably.’

Trace launched in 2003 and originating from an iconic magazine, Trace has grown into an Afro-urban cultural entertainment force with 350 million fans and a mission to empower and uplift young people globally. Trace media, digital, entertainment, and education platforms are available in 162 countries and are segment leaders in Africa, Brazil, France, UK, Caribbean, and Indian Ocean.

WeTalkSound is a 360 creative company that offers a wide range of services, including media & content creation, events, marketing, and label services. As a leading voice in documenting Afrobeats and pop culture, WeTalkSound has collaborated with top brands and artists across Africa to produce high-quality music documentaries, visual content, and events.