LAGOS, NIGERIA – August 22, 2025

West Africa’s leading cultural collective WeTalkSound (WTS) is proud to announce its official entry into Apple Music’s Curators’ Program. As part of this program, WTS will curate a series of editorial playlists focused on the diverse evolving soundscape of Africa, with an emphasis on Afrobeats and other African genres.

WeTalkSound-curated playlists are now live on Apple Music, showcasing a dynamic range of African music – from street anthems and Afro-R&B gems to nostalgic throwbacks and genre-bending dance music.

 “Joining the Apple Music Curator program is a huge milestone, not just for WeTalkSound but for African music culture as a whole,” said Dunsin Bankole, Head of Operations at WeTalkSound. “We’re excited to bring our curatorial voice to a global platform and spotlight the sounds, artists, and communities shaping the future of African music.”

Curated playlists launched so far include: Street Frequency (African Street Music), Afromantic (Afro R&B), House on Fire (Afro House), Hot Drops (Afrobeats / Afro Pop), Eve (Female Artists), Time Machine (Nostalgia). 

The collaboration reinforces Apple Music’s commitment to elevating regional curators who offer authentic and informed perspectives on global music culture.

You can find WeTalkSound’s profile and playlists on Apple Music here.

About WeTalkSound

WeTalkSound (WTS) is a 360 creative company encompassing media, distribution and label services, visual production and events, based in Lagos, Nigeria. They have worked with some of Africa’s biggest artists, labels and brands on numerous creative campaigns.