Rukmani is raising the stakes in 2025. With her brand-new single Not Nice, the fast-rising Afrobeats and R&B star links up with rap Phenom SGaWD to deliver a record that’s more than just music; it’s a cultural statement. Blending sultry R&B tones with razor-sharp rap energy, the duo creates an unapologetic soundscape that captures the pulse of Lagos: bold, chaotic, and unstoppable.
The track dives into familiar territory; love, heartbreak, and the Yoruba demon charm. But this time, the story doesn’t end in rivalry. Instead, Rukmani and SGaWD reclaim the narrative with defiance and solidarity, showing women everywhere the power of standing tall rather than falling into competition. With Lagos rapper and socialite Fresh Lstepping into the role of the charming-but-toxic love interest, the visuals feel rooted in reality while pushing boundaries in storytelling.
Not Nice builds on the momentum of Rukmani’s acclaimed debut project 3XL, which introduced her as one of the most versatile voices redefining Nigeria’s alt-R&B and Afrobeats and Afrofusion landscape. With tracks like Compromise and Woman Joseph (Clubmix) already cementing her credibility, Rukmani continues to push the envelope, merging global appeal with local authenticity.
Beyond the beats and visuals, Not Nice is a declaration of intent. It positions Rukmani not just as a Nigerian artist, but as a global voice unafraid to challenge conventions. The synergy between Rukmani and SGaWD is electric, delivering an anthem that resonates with a generation tired of old narratives and ready to own their power.
